Alex Bentsen UX Research & Design Lead based in NYC
Bridging the gap between customer needs and business goals
I've spent 15 years (12 as a consultant) leading cross-functional teams on design of scalable B2B, B2C, B2E and D2C products and experiences that reduce costs, improve business metrics and cultivate brand affinity.
I've led UX projects across tech, retail, travel, telecom, hospitality, real estate, e-commerce, wellness, finance and other industries.
Most recently I helped Gardyn, a consumer AgTech startup with over $15 million in annual revenue, optimize their business strategy, customer experience, products, app and AI assistant.
A background in Quality Assurance, an International Marketing degree and a deep interest in psychology complement my UX expertise.
View case studies of my work or contact me to discuss your project.
Trusted by clients worldwide
"I had the pleasure of working with Alex at Gardyn on UX research studies. His ability to dive deep into different types of user behaviors provided valuable insights for our team. Alex's professionalism and insightful research definitely made a positive impact on our understanding of our users. I would highly recommend him to any team looking for a UX researcher who can bring thorough, well-rounded insights to their user studies."
“Not only were we able to have Alex work on the UX, he independently led the project. Meeting regularly with key stakeholders and driving decisions. While his expertise is in UX, he brings so much more to the table. Team oriented, detail oriented, self-starter and pure drive to do the right research and ask the right questions to get to the best end result.”
“Alex has a remarkable ability to take a document loaded with convoluted business requirements and indiscernible flow and create an elegant and simple user experience and story. He is very responsive to time-sensitive requests and deadlines. He is meticulous in his approach, producing work that is consistent and highly detailed. Alex’s insights on UX and IA were imperative to the success of the project.”
“Alex's proficiency at building an intuitive user experience was evident from the start. He is a diligent worker who consistently produces fantastic results. I was impressed with the collaborative approach he took and the way he documented and presented his work. He is also a great pleasure to work with, possessing the flexibility and good humor to adjust to changing conditions and goals.”
“Havoc hired Alex to rapidly develop a global development portal architecture for the world’s biggest robotics company. Alex completed a very thorough analysis and rapid understanding of a very complex set of requirements. He works hard, fast and accurately. The results were exceptional.”
"I had the pleasure of working with Alex at Gardyn on UX research studies. His ability to dive deep into different types of user behaviors provided valuable insights for our team. Alex's professionalism and insightful research definitely made a positive impact on our understanding of our users. I would highly recommend him to any team looking for a UX researcher who can bring thorough, well-rounded insights to their user studies."
“Not only were we able to have Alex work on the UX, he independently led the project. Meeting regularly with key stakeholders and driving decisions. While his expertise is in UX, he brings so much more to the table. Team oriented, detail oriented, self-starter and pure drive to do the right research and ask the right questions to get to the best end result.”
“Alex has a remarkable ability to take a document loaded with convoluted business requirements and indiscernible flow and create an elegant and simple user experience and story. He is very responsive to time-sensitive requests and deadlines. He is meticulous in his approach, producing work that is consistent and highly detailed. Alex’s insights on UX and IA were imperative to the success of the project.”
“Alex's proficiency at building an intuitive user experience was evident from the start. He is a diligent worker who consistently produces fantastic results. I was impressed with the collaborative approach he took and the way he documented and presented his work. He is also a great pleasure to work with, possessing the flexibility and good humor to adjust to changing conditions and goals.”
“Havoc hired Alex to rapidly develop a global development portal architecture for the world’s biggest robotics company. Alex completed a very thorough analysis and rapid understanding of a very complex set of requirements. He works hard, fast and accurately. The results were exceptional.”
Case studies
