Alex Bentsen UX Research, Strategy & Design Lead based in NYC

Alex Bentsen smiling

I align business goals with customer needs

I've spent 16 years leading cross-functional teams on design of scalable products and experiences that reduce costs, improve business metrics and cultivate brand affinity.

I'm currently working with Clay, leading research and strategy on projects that include:

• Redesign of the Empire State Building site
• Design of a new AI-led CRM product
• UX evolution of an AI-driven investment strategy platform

My recent work includes defining strategy for NSRL Form, Nike's first performance-based retail signature service and helping Gardyn, a consumer AgTech startup with over $15 million in annual revenue, optimize their business strategy, customer experience, products, app and AI assistant.

I've led B2B, B2C, B2E and D2C projects across tech, retail, travel, telecom, hospitality, real estate, e-commerce, wellness, finance and other industries.

A background in Quality Assurance, an International Marketing degree and a deep interest in psychology complement my UX expertise.

View case studies of my work or contact me to discuss your project.

Trusted by clients worldwide

Royal Caribbean Cruises logo
Gardyn logo
Universal Music Group logo
Kohler logo
Food Network logo
Pond5 logo
  • "I had the pleasure of working with Alex at Gardyn on UX research studies. His ability to dive deep into different types of user behaviors provided valuable insights for our team. Alex's professionalism and insightful research definitely made a positive impact on our understanding of our users. I would highly recommend him to any team looking for a UX researcher who can bring thorough, well-rounded insights to their user studies."

    Nicolas Chikhani

    CXO

    Gardyn

  • “Not only were we able to have Alex work on the UX, he independently led the project. Meeting regularly with key stakeholders and driving decisions. While his expertise is in UX, he brings so much more to the table. Team oriented, detail oriented, self-starter and pure drive to do the right research and ask the right questions to get to the best end result.”

    Amanda DiPietra

    VP Project Management

    AllianceBernstein

  • “Alex has a remarkable ability to take a document loaded with convoluted business requirements and indiscernible flow and create an elegant and simple user experience and story. He is very responsive to time-sensitive requests and deadlines. He is meticulous in his approach, producing work that is consistent and highly detailed. Alex’s insights on UX and IA were imperative to the success of the project.”

    Sanem Erucar

    Senior VP Product Strategy

    Tykoon

  • “Alex's proficiency at building an intuitive user experience was evident from the start. He is a diligent worker who consistently produces fantastic results. I was impressed with the collaborative approach he took and the way he documented and presented his work. He is also a great pleasure to work with, possessing the flexibility and good humor to adjust to changing conditions and goals.”

    Tasha Luksa

    Lead Content Strategist

    Organic

  • “Havoc hired Alex to rapidly develop a global development portal architecture for the world’s biggest robotics company. Alex completed a very thorough analysis and rapid understanding of a very complex set of requirements. He works hard, fast and accurately. The results were exceptional.”

    David Bryant

    Co-Founder

    Havoc

  • "I had the pleasure of working with Alex at Gardyn on UX research studies. His ability to dive deep into different types of user behaviors provided valuable insights for our team. Alex's professionalism and insightful research definitely made a positive impact on our understanding of our users. I would highly recommend him to any team looking for a UX researcher who can bring thorough, well-rounded insights to their user studies."

    Nicolas Chikhani

    CXO

    Gardyn

  • “Not only were we able to have Alex work on the UX, he independently led the project. Meeting regularly with key stakeholders and driving decisions. While his expertise is in UX, he brings so much more to the table. Team oriented, detail oriented, self-starter and pure drive to do the right research and ask the right questions to get to the best end result.”

    Amanda DiPietra

    VP Project Management

    AllianceBernstein

  • “Alex has a remarkable ability to take a document loaded with convoluted business requirements and indiscernible flow and create an elegant and simple user experience and story. He is very responsive to time-sensitive requests and deadlines. He is meticulous in his approach, producing work that is consistent and highly detailed. Alex’s insights on UX and IA were imperative to the success of the project.”

    Sanem Erucar

    Senior VP Product Strategy

    Tykoon

  • “Alex's proficiency at building an intuitive user experience was evident from the start. He is a diligent worker who consistently produces fantastic results. I was impressed with the collaborative approach he took and the way he documented and presented his work. He is also a great pleasure to work with, possessing the flexibility and good humor to adjust to changing conditions and goals.”

    Tasha Luksa

    Lead Content Strategist

    Organic

  • “Havoc hired Alex to rapidly develop a global development portal architecture for the world’s biggest robotics company. Alex completed a very thorough analysis and rapid understanding of a very complex set of requirements. He works hard, fast and accurately. The results were exceptional.”

    David Bryant

    Co-Founder

    Havoc

Case studies

Royal Caribbean

Making it easy to discover, compare and book a cruise

I led a major redesign of the cruise discovery and booking journey that addressed business challenges and received excellent customer feedback for Royal Caribbean, a cruise industry leader.

Royal Caribbean

Making it easy to discover, compare and book a cruise

I led a major redesign of the cruise discovery and booking journey that addressed business challenges and received excellent customer feedback for Royal Caribbean, a cruise industry leader.

Forty Five Ten

Elevating the luxury retail shopping experience

I led research and UX design of reimagined customer and stylist journeys that enhance the shopping experience and deepen relationships for Forty Five Ten, a high-end retailer.

Forty Five Ten

Elevating the luxury retail shopping experience

I led research and UX design of reimagined customer and stylist journeys that enhance the shopping experience and deepen relationships for Forty Five Ten, a high-end retailer.

PwC

Helping employees worldwide work more effectively

I led research, strategy, UX design and testing of tools that help 370,000 workers worldwide be more effective at their jobs and help PwC, a leading consulting firm, stay ahead of competition.

PwC

Helping employees worldwide work more effectively

I led research, strategy, UX design and testing of tools that help 370,000 workers worldwide be more effective at their jobs and help PwC, a leading consulting firm, stay ahead of competition.

Universal Music Group

Optimizing usability of global supply chain interfaces

I created a design system and led the redesign of critical supply chain interfaces that streamlined global operations for Universal Music, the biggest music company in the world.

Universal Music Group

Optimizing usability of global supply chain interfaces

I created a design system and led the redesign of critical supply chain interfaces that streamlined global operations for Universal Music, the biggest music company in the world.

Alex Bentsen presenting work to clients
Alex Bentsen at PwC holiday party
Alex Bentsen and dog on a surfboard

How can I help you?

Get in touch to discuss your project.

Contact

How can I help you?

Get in touch to discuss your project.

Contact

How can I help you?

Get in touch to discuss your project.

Contact